Efficiently managed a portfolio of 40+ client accounts, maintaining a monthly conversion rate above 9% and ensuring strong campaign performance.

Supported Account Managers on client calls by providing technical expertise, leading to successful upsells and improved client retention rates.

Provided ongoing training and mentorship to PPC, Sales, and Account Management teams by sharing the latest ads strategies and troubleshooting underperforming accounts, breaking down silos and elevating overall team performance.

Developed a pacing report and forecasting model across all paid channels, enabling the PPC team to optimize accounts in bulk and cutting account management time by 30%.

Implemented automated flags for upsell opportunities and underperforming accounts, allowing teams to proactively address issues and driving a 2% increase in monthly recurring revenue (MRR).

Streamlined Google Tag Manager (GTM) implementation by consolidating 300+ accounts into a single global container, enabling dynamic data collection by domain and reducing page load times.

Led a cross-departmental initiative to streamline new-client onboarding by integrating the sales

handoff, website launch, data access, and approval processes, reducing average onboarding time by 42.8%.

Developed customGPT to automate market research, ad copy creation, media planning, data analysis, SEO-reach article draft, and conversion rate optimization (CRO) recommendations

Managed 40+ auto dealer advertising accounts with a combined $3M annual budget, consistently achieving cost-per-lead (CPL) 15-20% below company benchmarks.

Led training for new hires on ad platforms and tools (DV360, CM360, Simpli.fi, Google Ads, Meta/Facebook, TikTok, Microsoft Ads, Salesforce, etc.), enabling them to effectively manage $5.7M+ in yearly ad spend.

Prepared detailed co-op advertising reports and communicated directly with Stellantis (FCA) Canada to help dealers secure maximum co-op funding while expanding market penetration.

Built an automated Google Sheets workflow to generate DV360 SDFs (for campaigns, insertion orders, line items, etc.), saving 3,600+ team hours per year and eliminating campaign setup errors.

Leveraged first-party and third-party audience data across DV360, Google Ads, Simpli.fi, Meta, TikTok, Microsoft Ads, and other DSPs to create highly targeted campaigns that maximized dealers’ ROI.

Developed an automated flagging system to aggregate spend from multiple platforms and alert strategists to under- or over-pacing campaigns, improving pacing accuracy by 2% company-wide and reducing the need to issue credits for overspent accounts.

Led multiple interdepartmental projects focused on automating repetitive tasks, improving communication workflows, and boosting overall client ROI.

Thrived in a fast-paced environment, partnering with the Ad Operations team to swiftly build, execute, and scale campaigns across multiple platforms under tight deadlines.

Collaborated with Ad Ops to automate account and campaign setup processes, reducing new-account launch time and enhancing the company’s self-serve business capabilities.

Managing 20+ clients with a $385,000 yearly budget with a pacing ratio of 100%.

Increase the conversions by 70% within 2 months after taking over the portfolio & reduce the cost per conversion by 50%.

Develop a QA process to spot any errors in paid strategies.

Periodically performing extensive market analysis and research on current market trends to create up-to-date ad copies to capture an untapped market.

Using Google Analytics & Google Tag Manager to track conversions and analyze traffic to improve paid campaign strategy.

Helping SEO & Website team to organically improves clients ranking by providing data-driven insight.

Helping the sales team to retain and upsell accounts.

Review at least 5400 advertisements and websites per month to ensure they are free from any sensitive & harmful content while categorizing the content accurately in CRM so Ad Exchange can use highly targeted placement for the creatives.

Keeping ad space safe by reporting potential scams, malware or other malicious content on adverts or websites.

Optimized and managed pay-per-click campaigns for 30+ accounts, using data analysis to identify trends and insights that drove maximum ROI while maintaining a pacing ratio above 97%.

Researched and analyzed competitor marketing strategies to inform campaign improvements and strengthen clients’ brand positioning.

Built interactive Looker Studio dashboards for 50+ accounts and delivered actionable insights to clients on increasing conversions and reducing CPA.

Kept up-to-date with industry trends, search algorithm changes, and SEM best practices, proactively implementing updates in client campaigns to stay ahead of the competition.