Efficiently managing 32+ auto dealers with a $1.75 million yearly budget, while maintaining CPL (Cost Per Lead) 17% below the company’s standard.

Trained 6 new strategists in the last 4 months in multiple ads & programmatic platforms (such as Google Ads, DV360, CM360, Meta (Facebook), Bing Ads, Simpli.fi, etc), DealerBreacher (iDB) & Salesforce; currently, they are proficiently managing a combined budget of $5.73 million/year.

Creating co-op reports and directly reporting to Stellantis Canada (FCA) to help dealers obtain maximum advertising co-op.

Created automated workflow in Google Sheets to download SDF for DV360 (Campaign, Insertion Order, Line Items, etc) which saves at least 3600 hours per year across the team and reduces the campaign creation error to 0%.

Utilizing first & third-party audiences on DV360 (DCM), Google Ads, Simpli.fi, Meta (Facebook) Ads, Tik Tok, Microsoft Ads & other DSPs to create highly retargeted ads to maximize dealers’ ROI.

Created a flagging system which pulls ad spend from multiple advertising platforms and flags strategists if their account is under or overpacing which improves overall pacing by 2% across the company and also it helps in reducing the credit situation (for overpacing accounts).

Leading multiple inter-departmental projects with the main goals to automate repetitive tasks, improve communication and increase clients' ROI.

Fluently working in a fast-paced environment and helping the Ad Ops team build, execute and scale campaigns across multiple ad platforms.

Managing 20+ clients with a $385,000 yearly budget with a pacing ratio of 100%.

Increase the conversions by 70% within 2 months after taking over the portfolio & reduce the cost per conversion by 50%.

Develop a QA process to spot any errors in paid strategies.

Periodically performing extensive market analysis and research on current market trends to create up-to-date ad copies to capture an untapped market.

Using Google Analytics & Google Tag Manager to track conversions and analyze traffic to improve paid campaign strategy.

Helping SEO & Website team to organically improves clients ranking by providing data-driven insight.

Helping the sales team to retain and upsell accounts.

Review at least 5400 advertisements and websites per month to ensure they are free from any sensitive & harmful content while categorizing the content accurately in CRM so Ad Exchange can use highly targeted placement for the creatives.

Keeping ad space safe by reporting potential scams, malware or other malicious content on adverts or websites.

Execute, optimize and scale the paid campaigns for 30+ accounts by collecting, and analyzing data to identify trends and insights to achieve maximum ROI while maintaining a pacing ratio of >97% in a fast-paced environment.

Research and analyze competitor marketing strategies to build strong branding campaigns.

Created reports for 50+ accounts in Google Data Studio and provided feedback to clients regarding how to increase conversion and reduce CPA.